LAYING THE GROUNDWORK TO EXCELLENCE

Registration for this year’s
Foundational Excellence Program is now open.

REGISTER NOW!

The produce industry offers a rich and rewarding career path along with industry-specific executive challenges. As a young professional starting out in this ever-evolving industry, or a senior executive transferred from another industry, it is important to have produce industry knowledge, support and mentorship.

The Cornell University Future-Leaders-In-Produce Program was crafted specifically for produce industry executives with less than 5 years’ experience to fill a void of educational opportunities for this group of produce professionals.

We invite you to join us December 5th for this career-building 1-day overview and educational immersion into the structure and operations of the produce industry, including topics such as food system economics, product and information flows, consumer and competitive trends and other critical industry issues.

CONTACT US HERE OR AT 212-426-2218 FOR
MORE INFORMATION ABOUT THE PROGRAM.

 


 SPEAKERS

JIM PREVOR

JIM PREVOR

Founder and Editor-in-Chief,
PRODUCE BUSINESS/Perishable Pundit
Widely recognized as a leader in assessing the state of the perishable food industries, Jim Prevor has transformed real-world produce buying and selling experience into passionate articles that “initiate industry improvement” in every word.

Representing the fourth generation of his family to be active in the food business in the United States, Jim served as a director of his family’s New York-based import, export and wholesale produce company. At various times, the business also owned supermarkets and convenience stores, a restaurant chain and various farming operations.

Mr. Prevor combines the real-world experience of one who has worked in the trade with the analytical perspective of an editor and analyst.

 

MIGUEL I. GÓMEZ

MIGUEL I. GÓMEZ

Associate Professor,
Cornell University
Miguel I. Gómez is Associate Professor at the Charles H. Dyson School of Applied Economics and Management. He is a Fellow of the David R. Atkinson Center for a Sustainable Future at Cornell University. He is Affiliate Faculty at the School of Management at Universidad de Los Andes, Bogotá.

 

ROD HAWKES

ROD HAWKES

Senior Extension Associate,
Cornell University
Rod Hawkes’ work involves analyzing the food marketing and distribution industries in the U.S. and around the world to understand the economics, opportunities and threats impacting the safe delivery of food to consumers.

This knowledge is extended to industry audiences ranging from front line level managers to senior executives in companies and organizations operating throughout the food system. The goal of this outreach is to improve food distribution efficiency through the sharing of best practices, thereby reducing the cost while increasing the quantity and quality of food available to consumers.

Professor Hawkes also teaches courses focused on the food industry – Dynamics of the Food & Consumer Packaged Goods (CPG) Industry and Food Marketing Colloquium – and he provides leadership for the Food Marketing Fellows program for undergraduates interested in careers in the food industry.

 

EDWARD MCLAUGHLIN

EDWARD MCLAUGHLIN

Professor,
Cornell University
Ed McLaughlin’s professional focus is marketing and retailing. The Food Industry Management Program (FIMP) he directs conducts research and extends the results of that research to the food industry and public beyond.

The FIMP offers a dozen executive education programs each year, customized for both individuals and companies. Professor McLaughlin is the Associate Director of the Dyson School, and for 20 years has served as the Director of the Undergraduate Business Program, the largest undergraduate major at Cornell.

 

KRISTEN PARK

KRISTEN PARK

Extension Associate,
Cornell University
Kris Park conducts research on a variety of food marketing issues, with current research interests in the fresh produce distribution system and home shopping in the retail food industry.

She previously worked for the Cornell Cooperative Extension system and was responsible for conducting educational programs focusing on production and business management.

 


SCHEDULE

 

Schedule is subject to change.

8:00 – 8:30 am: Welcome and Introductory Comments

James Prevor, Founder, PRODUCE BUSINESS/PerishablePundit.com/
New York Produce Show and Conference

Widely recognized as a leader in assessing the state of the perishable food industries, Jim Prevor has transformed real-world produce buying and selling experience into passionate articles that “initiate industry improvement” in every word.

Representing the fourth generation of his family to be active in the food business in the United States, Jim served as a director of his family’s New York-based import, export and wholesale produce company. At various times, the business also owned supermarkets and convenience stores, a restaurant chain and various farming operations.

Mr. Prevor combines the real-world experience of one who has worked in the trade with the analytical perspective of an editor and analyst.



8:30 – 10:00 am: 
Fresh Produce – The Consumer Perspective: Trends and Issues

Rod Hawkes, Senior Extension Associate

Rod Hawkes’ work involves analyzing the food marketing and distribution industries in the U.S. and around the world to understand the economics, opportunities and threats impacting the safe delivery of food to consumers.

This knowledge is extended to industry audiences ranging from front line level managers to senior executives in companies and organizations operating throughout the food system. The goal of this outreach is to improve food distribution efficiency through the sharing of best practices, thereby reducing the cost while increasing the quantity and quality of food available to consumers.

Rod also teaches courses focused on the food industry – Dynamics of the Food & Consumer Packaged Goods (CPG) Industry and Food Marketing Colloquium – and he provides leadership for the Food Marketing Fellows program for undergraduates interested in careers in the food industry.



10:00 – 10:15 am: 
Break

10:15 – 10:45 am: The U.S. Food System: The Central Role of Fresh Produce

Kristen Park, Extension Associate

With an M.S. in Animal Science, Michigan State University and an M.S. in Agricultural, Resource, and Managerial Economics, Cornell University, Park conducts applied research on a variety of food marketing issues, most notably for the fresh produce distribution system.

She, with the Food Industry Management team, recently completed a study of produce procurement offices. She also recently authored two chapters in the book, Growing Local: Case Studies on Local Food Supply Chains. In addition, she is a member of a multi-state team, funded by USDA, which is assessing benefits of regionally produced foods for retailers and consumers located in low income communities. She is leading the development of over ten supply chain case studies for the team.

Park has researched an extensive census of a multi-country growing region in New York State assessing current and future production of fruits and vegetables, the viability of the food and beverage industry in New York State, and was an author of a series of research projects and reports produced for The Produce Marketing Association, the Fresh Track reports.

She also has the privilege of selecting and traveling with Cornell students on various international field trips and trade association conventions, including Produce Marketing Association’s Fresh Summit, the New York Produce Show, the London Produce Show and the recent Amsterdam Produce Show.



10:45 – 12:00 pm: 
The Global Reach of the U.S. Produce Industry

Miguel Gomez, Associate Professor

Earning both his PhD and Master’s degrees at the University of Illinois, Miguel’s areas of expertise are Applied Industrial Organization, Food Supply Chains, and Quantitative Marketing.

Miguel heads the Food Marketing and Distribution Program at Cornell University where research efforts are applied both locally and abroad in Latin America and the Caribbean. Overseeing a team of approximately ten researchers, study topics include East Coast Broccoli Production, Soil-Based Sustainable Specialty Crop Greenhouse Industry in the Northeast, and Increasing the Competitiveness of the NY Grape Nursery Industry.

The aim of the studies are to enhance market opportunities for horticultural products, and to benefit producers, processors/distributors, and consumers in New York State. One of the most exciting current projects involves collaborating with growers on the east coast in order to produce broccoli – to be grown from Florida to Maine, all throughout the year.



12:00 – 1:15 pm: 
Lunch, Panel Discussion
Jim Prevor’s Produce-Industry-Professionals Panel



1:15 – 2:30 pm: The Retailer-Supplier Relationship

Edward McLaughlin, Professor

Before joining the faculty at Cornell University, Ed gained international experience working for the United Nations, the U.S. State Department, and the World Bank. Ed’s professional focus is marketing and retailing. The Food Industry Management Program (FIMP) he directs conducts research and extends the results of that research to the food industry and public beyond.

The FIMP offers a dozen executive education programs each year, customized for both individuals and companies. Professor McLaughlin is the Associate Director of the Dyson School, and for 20 years has served as the Director of the Undergraduate Business Program, the largest undergraduate major at Cornell.



2:30 – 2:45 pm: Break



2:45 – 4:00 pm: Career Development: Key Success Factors

Rod Hawkes, Senior Extension Associate

Earning both his PhD and Master’s degrees at the University of Illinois, Miguel’s areas of expertise are Applied Industrial Organization, Food Supply Chains, and Quantitative Marketing.

Miguel heads the Food Marketing and Distribution Program at Cornell University where research efforts are applied both locally and abroad in Latin America and the Caribbean. Overseeing a team of approximately ten researchers, study topics include East Coast Broccoli Production, Soil-Based Sustainable Specialty Crop Greenhouse Industry in the Northeast, and Increasing the Competitiveness of the NY Grape Nursery Industry.

The aim of the studies are to enhance market opportunities for horticultural products, and to benefit producers, processors/distributors, and consumers in New York State. One of the most exciting current projects involves collaborating with growers on the east coast in order to produce broccoli – to be grown from Florida to Maine, all throughout the year.



4:00 – 4:30 pm: Q&A and Suggestions for Further Professional Development
(Open Floor to all participants)



4:30 – 4:45 pm: 
Closing Comments and Observations

James Prevor, Founder, PRODUCE BUSINESS
PerishablePundit.com/PerishableNews.com
New York Produce Show and Conference

 


HOTEL AND TRAVEL

 

 

 

 

New York Hilton Midtown
1335 Avenue of the Americas
New York, NY 10019, US
(212) 586-7000

Follow the link below to book, modify or cancel your hotel reservations and receive updated information about the event. We look forward to seeing you!

Register Here 

To make your planning easy and economical, we have negotiated discount programs with select travel vendors. Follow the link below to learn more.

http://www.nyproduceshow.com/attend-the-2016-new-york-produce-show#/tab-3

 


PRESS

Follow the links below to read more about the Foundational Excellence Program.

How To Capitalize On An Age Of Global Trade: Miguel Gómez Of Cornell University At The Foundational Excellence Program

Inaugural Foundational Excellence Program Educates Leaders Of Tomorrow At New York Produce Show And Conference

A New Industry Is Born: Produce Professionals With Less Than Five Years’ Experience – Gain Foundational Excellence in NYC On November 30th

Preview Of Foundational Excellence Program: Cornell’s Ed McLaughlin Leads Blockbuster Academic Cast To Elevate Knowledge Base Of New Produce Industry Professionals


 2015 EVENT